2008 big buzzward in giving:micro

I just listened to the article about small donation, the audio like as following:

the guest is a philanthropy consultant Lucy Bernholz. The moderator is Kai Ryssdal.

they talked about trends afoot which designed to keep donation flowing. Under this tough economic times, some technique made donation easy and work well. In 2008, the buzzword expressed the ways of giving; micro philanthropy which is to chop big chunk money into small to assist self-sustaining entrepreneur; mobile gifting which is to donate small amount of money just by using mobile phone text message; good gifting which is small gift targeting to their favorite charity and satisfying the donator's charitable impulses.

I believe even in the downtime there are peoples want to help; the business market or charity make these good willing happen, this is the wonderful thing we can thanks the humanity and kindness.